In recent years, with changes in consumer demand and improve people's consumption level, not only the moon cake itself was given a new meaning to the moon cake packaging is also made more higher requirements. Moon cake packaging everything from tin, cartons, boxes, plastic boxes, baskets and so on. Compared with other, tin has its unique advantages: on the one hand, you can use a variety of new metal printing inks and advanced printing technology, the printing surface has good gloss, more beautiful; on the other hand, the same price under the circumstances, tin looks upscale, suitable for popularization of gift wrap. More importantly, the tin with a compatible strength, easy processing, easy to shape, printing beautiful, suitable for preservation and so on.
For a long time, traditional moon cake packaging equipment are mainly four quadrilateral and eight loaded with seven stars arc transition, Guankou edge of the roll forming, tank bottom and tank body structure with external curling; just the overall shape of the circular tank is circular, the same is a quadrilateral. But lack of personality, thus decreasing market share. Because of this, full tin of expertise, design novel structure, beautiful shape, features a variety of new moon cake can become the primary task of packaging manufacturers, packaging design workers.
A combination of molding Design
Design includes a combination of molding the shape and function of a combination of combination method. Combination method can be divided into flat and vertical combination method.
Plane combination method - outer box consists of two parts, the most beautifully designed outbuildings for cartons, inner fan for four separate tin combined into a round, four fan through pattern design, cleverly combined into one organic whole. Each sector containing a different taste of moon cake, so that both the moon moon cake boxes mood, but also has to carry and easy to use features, suitable for four loaded moon cake boxes, and then there is a, outer box is composed of two parts, the most the outer layer is beautifully designed tin or carton, inner by seven small fan and a large circular tank, which formed a whole through the structural design and graphic design. Round jar put a big moon cake, every little fan-shaped tin which put a small moon cake, moon symbolizes the whole family, respect for elders.
Vertical combination method - cans by four separate circular cans, each small tank bottom convex cylindrical cans cans with their cigarette, within the lower end of the small cylindrical cans cans and tank bottom roll forming , lid with double structure, the inner and outer molding. Thus, the four small cylindrical cans with lids nested, the formation of a smooth appearance antique basket-style cake box, with gold Tisheng the five parts together. This structure novelty, but also has a secondary purpose. Another one of the two semi-cylindrical tank body composition. And designed bamboo-shaped inner tank by four separate small round composition, according to the size of small round cans, can be stamping, roll forming can also be used inside cans and tank bottom, Guankou the volume. Tank top with small round cans connected within the volume, coupled with a green hand Tisheng, seamless. This structure can be easily opened, visibility and demonstrate strong, but also have good secondary performance.
2, meaning the design method
Mid-Autumn Festival moon cake is a traditional food so much as it is a culture, a way to communicate feelings, benevolent friendship sustenance, carrying people's wishes and expectations of generations. Therefore, the moon cake box design should reflect a culture, such as the moon cake box made of a double heart-shaped or middle installed four moon cake, a direct expression of love, can be sent as a child to the elders, the elders gave away the child in a foreign land send holiday gifts. And Chinese traditional virtues of "Care for the Elderly, our children," echoes. Another example is the moon cake boxes made of thick book-shaped, one end of the tank body uses semicircle block connection, Right Angle excessive Guankou involution cans and lids with semicircular block hinged lid with double structure, the inner convex and with the outer layer of the roll forming. Lid and bottom of the tank were extended cans, and cans, like the corners are right angles.
Some introductory moon cake can be included cultural information, cultural infiltration in the moon cake and Mid-Autumn Mooncake gifts atmosphere. While this pot has good secondary uses, can be used as stationery. There's a round shape tin, Four Seasons peace.
Bottom of the tank and the tank body connection within the volume, Guankou the examination paper cans and lids for cans when pressed single ribs or necking; when the lid is double structure, cans of Guankou slightly flattened, double cover the inner and outer convex inner volume connection and play a few bumps in the inner to the outer position. Double-lid cans appearance of smooth, beautiful novel pot. While the overall shape also deemed ancient coins, meaning extra cash. This can be further cooperate with cartons, tin as the inner box, the central square hole placed gifts like tea, cartons as outer box.
Elixir of Love, on the next full moon, "Moon" is one of the central topics Autumn, around the "month" for creative design, the range is quite extensive. For example there is a ladder-shaped lid cans, cans, cans with ordinary tank bottom the same, but in the lid for creative improvements for multi-stepped, with window holes to represent the moon, body and spirit ready.
3, transplant Design
Moon cake packaging materials as diverse as paper, wood, plastic, etc., all kinds of material has its own characteristics. As a high-end gift tin packaging, absorbing director of the public, combined with metal in the printing, processing characteristics improvement is feasible, before tin are used rounded shape transition, and folding cartons generally at right angles to the tank bottom and use with a tin cans, cans molded folding process. Such a right angle corners cans, cans Guankou involution, lid corners are right angles. Fold the lid of Guankou and pressed, so the integration of the tray shape and processing characteristics. Tank shaped like a box, change the traditional image of the tin, giving a fresh feel. Another example is the well-formed hexagonal deep COVERS cans, cans using a small corner arc transition, after extending the tank bottom and then roll forming cans, lids is also divided into two parts, cover the body with molded cans the same process. Cover the top of the outer edge of the drawing, to try and cover the body of the bead at the same height, body and roof cover cigarette, the roof and the upper edge of the cover is flush with the body. Cover the top surface smooth, the same height and cover pot Ao body, this fusion of plastic cake tin box shape characteristics, with elegant colors and patterns, giving a luxurious feel, suitable as seven stars on moon cake boxes .
4, multi-functional design method
Ordinary moon cake tin with after abandoned, and fully guarantee the moon cake packaging performance at the same time, the design versatile metal, is an important way to expand the moon cake tin market.
For example, the shape is similar to a candy tin, six semi-circular petals, roll the tank bottom, Guankou involution, lids using stamping, convex or ladder-shaped lid. This pot is suitable to do with seven stars on the tank, consumers run out, can be used as candy.
Again, hand push children moon cake cans, rectangular shaped cans, cans relative to the outer surface of the flat bottom of said concave outer edge of the red, red concave depth and curling the same height, the bottom of the tank and the tank body cigarette, external tank bottom flat cans of Guankou outside volumes. Lid of complex structure, lid edge of the volume, end cap removal pressing the lid off behind, and with the cover body parts arc transition, to cover up the sprint in a few anchor points to achieve hand-push functions cover is closed after . The structure is simple, novel, after use can be used as stationery, consistent with the child's buying psychology. And if one kind of moon cake barrel, there is no special structure of its own, but can be used to pack tea or other food, in line with housewives buying psychology.
5, profiling Design
Profiling designed primarily for stand-alone single moon cake packaging, the choice of some of the shapes have symbolic significance as a model, combined with metal in the printing and processing characteristics of the shape of the design. This method is widely used range, designed many of the pot to, loved by consumers.
Such as a scallop-shaped tank gives a new, upscale feel, down two hinged to open and easy to carry, suitable for children consumer groups. Cans obvious implication, together with the corresponding pattern, suitable for young people between emotions, after the Mid-Autumn Festival is also used to hold small jewelry.
Moon cake tin designs, many ways. During moon cake tin design, we must first consider the creative novelty, to comply with certain cultural practices and culture, to meet consumer psychology, taking into account market adaptability. Finally, consider the structure of the novel diversity, rational, functional, moon cake tin can continue to innovate and meet consumer and aesthetic needs of consumers.
