Packaging design as an important cultural phenomenon, has become conscious of human behavior in economic activity in the course of its development from the past for today's product packaging sublimation cultural packaging. Financial industrial production, science and technology, culture and art, folk style and other elements of the package as a whole, not only to protect, to advertise their products, but also promotional merchandise and increase the added value of goods. Moon cake packaging design is a brand, culture-based, in aesthetics, form-based, technology-oriented design, we should moon cake packaging design to be treated as a form of culture, the moon cake packaging design as a cultural activity phenomenon care. Moon cake packaging as an information link between the consumer goods in particular, its cultural requirements even more prominent. Good moon cake packaging can not only improve the share of sales, but also enhance the brand image, so that China's traditional moon cake culture can be more widely disseminated. Most colors in packaging design visual impact, is the soul of the sales package, auspicious color perfect combination of red and yellow, and more chapters were rich and gorgeous feeling.

Cultural backgrounds Packaging Design
Culture is the sum of the creation of material and spiritual wealth of human history, the course of practice. Economists Dusen · Bai Rui (J · Dusenbery) said: "In the various activities involved in mankind, you can find a decisive impact on culture, ...... regardless of product purchase, or the manufacture and sale of products; whether providing access material, or spiritual enjoyment, all form part of our way of life. "twenty-first century packaging, from simple protection, hold function, developed into a communication bridge between production and consumption, packaging design as a kinds of important cultural phenomenon, has become conscious of human behavior in economic activity in the course of its development from the past for today's product packaging sublimation cultural packaging. Financial industrial production, science and technology, culture and art, folk style and other elements of the package as a whole, not only to protect, to advertise their products, but also promotional merchandise and increase the added value of goods.

Moon cake packaging design is a brand, culture-based, in aesthetics, form-based, technology-oriented design disciplines, we should moon cake packaging design to be treated as a form of culture, the moon cake packaging design activity as a cultural phenomenon to care. It is not only to meet the spiritual needs and physical capabilities to meet the simplest way to make energy a word, we should have done is design localization. We appreciate learn German design science, logic and rigor, Japanese design static, virtual, ethereal, extreme. Italian design elegance and romance, these are all from their own ethnic culture of mining and inheritance. Moon cake packaging design is that we should explore the source. National culture is a far-flowing yet all-encompassing spiritual presence, holistic ethos, China's long history, the source of many of the stories and traditions of national culture is both a design pattern, but also the design of specific regional restrictions suffered culture background, this cultural background is a deep cultural structure, it retains a nation things in common. Generation master Mr. Pan Tianshou proposed the "only nation in the world," this view. It is based on his deep understanding of Chinese culture. Our ancestors created a rich cultural treasures, gossip from traditional Chinese painting, calligraphy, I Ching, Zen, the five elements to the folk paper-cut, clay sculpture, woodblock New Year pictures, etc., which is our wealth, but also the source of our design, it has a deep cultural structure, it retains a common ethnic identity as something ......